
GLOOCI
Conversational Cultural Tourism App
Glooci is the revolutionary app that turns every visit into an engaging cultural experience. Meet the Genius Loci, the soul and guardian of the place, guiding you through history, legends, and local secrets with conversational artificial intelligence.
Innovative Features
Personalized Genius Loci: Every place has its own historical character telling its story
Multimedia Content: Integrated video, audio, images, and web content
Advanced Gamification: Badges, points, and milestones for an engaging experience
Full Accessibility: Voice recognition and options for everyone
Glooci Platform: cloud console for cultural operators
Beyond the visitor app, Glooci includes a web Admin Console to create and publish cultural experiences, connect conversational Genius Loci, manage events and audio guides, and keep iOS/Android apps and local information totems aligned from one dashboard.
✨What you can do in the platform
- •Experiences: a catalogue with cards, publication status, setup completion bar, and search by name, city, or Genius code.
- •Events & calendar: appointments updated in real time and aligned with the apps in the field.
- •Intents & interactions: understand how visitors talk with the Genius Loci and the content.
- •Organization: institution profile, documentation, public funding notices, and permissions for the editorial team.
Real preview
Experiences Area

Example of the web interface for municipalities, museums, and DMOs: guided publishing, cards with images and metadata, and a clear workflow for the team.
How GLOOCI Works

1. Meet the Genius Loci
Discover your guide: a historical character who experienced the place you are visiting first-hand.

2. Discover Fascinating Stories
The Genius Loci guides you through magical places, sharing unique stories, legends, and curiosities.

3. Become an Expert
Learn new things, visit new places, collect points, and share your experience with friends.
🌟 Turn every visit into a unique cultural adventure
Discover Italy through interactive, personalized content. Download GLOOCI and start talking with history like never before.
GLOOCI™ is a registered trademark of The Thinking Clouds s.r.l. - All usage rights reserved
The Thinking Clouds has been admitted to the CulturaCrea program and to the benefits provided by the Decree of the Ministry of Cultural Heritage and Activities and Tourism of 11 May 2016 – Title II, for the implementation of an investment program of €214,825.00 for the development of “Genius Loci”, a cloud platform that improves access to cultural heritage.
